Improving The Performance of Omah Oveje MSME in Banyuanyar Village, Ampel, Boyolali Regency

https://doi.org/10.59891/jpmgotava.v3i2.33

Authors

  • Stacia Reviany Mege Logistics Management and Administration, Universitas Diponegoro
  • Anafil Windriya Logistics Management and Administration, Universitas Diponegoro
  • Sri Utami Handayani Mechanical Design Engineering, Universitas Diponegoro

Keywords:

Ginger washing machine, instant ginger, marketing strategy, omah oveje, SME product photography

Abstract

This Community Service Program (PKM) aims to improve the performance of UMKM Omah Varian Jahe in Dukuh Jumbleng, Desa Banyuanyar, Boyolali, by addressing production and marketing challenges. The identified issues include poor product quality (taste, color, and cleanliness) due to manual ginger cleaning, low product demand, and insufficient sales performance, with sales only reaching 60-70 units per month and low pricing. Other problems include inadequate packaging (clear standing pouch) and unattractive labels, limited marketing strategies, and a lack of understanding in price calculation. In response, the PKM team provided training on production cost calculations, product photography, social media management, and selling via online marketplaces. Additionally, a ginger washing and peeling machine was provided. As a result, the team successfully facilitated the procurement of packaging materials (plastic jars, bottles, and stickers), created a new Instagram account for marketing, and improved production cost calculation knowledge by more than 85%. Furthermore, 500 custom standing pouches were provided for the instant ginger powder product, which is currently in production. These initiatives are expected to enhance product quality, marketing, and sales performance, helping UMKM Omah Varian Jahe grow

References

Badan Pusat Statistik Kabupaten Boyolali. (2019). Jumlah Industri Kecil Menurut Jenisnya di Boyolali, 2018. Retrieved January 12, 2024, from https://boyolalikab.bps.go.id/subject/158/perdagangan.html#subjekViewab3

Bupati Boyolali. (2021). Peraturan Daerah Kabupaten Boyolali Nomor 7 Tahun 2021 Tentang Rencana Pembangunan Jangka Menengah Daerah Tahun 2021-2026.

Kusumaningrum, A., Harjanto, S., Siswanti, S., Setiyowati, Purwati, M., & Vulandari, R. T. (2023). Peningkatan Strategi Pemasaran dan Branding UMKM Desa Pentur Kabupaten Boyolali Melalui Digital Marketing. Abdi Makarti: Jurnal Pengabdian Masyarakat, 2(2).

Kurniawati, N. I., Mege, S. R., Werdani, R. E., Aresteria, M., & Kholidin. (2020). Pemberdayaan UMKM melalui pelatihan penyusunan laporan keuangan untuk UMKM di Desa Kangkung, Kecamatan Mranggen, Kabupaten Demak. Edupreneur Jurnal Pengabdian Kepada Masyarakat Bidang Kewirausahaan, 2(2), 68–71.

Limaseto, H. (2023). Dorong UMKM Naik Kelas dan Go Export, Pemerintah Siapkan Ekosistem Pembiayaan yang Terintegrasi. Kementerian Koordinator Bidang Perekonomian Republik Indonesia. Retrieved January 12, 2024, from https://ekon.go.id/

Ma’rifah, I., W. BRI, Rizqi, E. I., & Kustiningsih, N. (2022). Pengaruh Marketplace dalam Meningkatkan Daya Saing Ekonomi Kreatif Pada UMKM D’Elixir. ACCT, 2(2), 349–356. Retrieved January 14, 2024, from https://www.revenue.lppmbinabangsa.id/index.php/home/article/view/78

Nurlaily, F., Asmoro, P. S., & Aini, E. K. (2021). Pelatihan Teknik Foto Produk Menggunakan Smartphone Untuk Meningkatkan Visual Branding Usaha Rintisan. J-ABDI, 1(3), 347–356. Retrieved August 2, 2021, from https://www.bajangjournal.com/index.php/J-ABDI/article/view/126

Permana, I. P. H., & Pratiwi, N. K. A. N. (2021). Penggunaan Media Sosial Instagram Sebagai Media Pemasaran Bisnis Kuliner pada Komunitas Online @deliciousbali. JUSTBEST, 1(1), 12–18. Retrieved April 26, 2021, from https://www.globalresearcher.net/index.php/justbest/article/view/2

Sanjaya, P. K. A., & Nuratama, I. P. (2021). Tata Kelola Manajemen & Keuangan Usaha Mikro Kecil dan Menengah. Gowa: CV Cahaya Bintang.

Saptiyono, A., Setya Watie, E. D., & Febriana, K. A. (2021). Pelatihan Fotografi Produk Bagi UMKM Kelurahan Gebangsari. TEMATIK, 1(2).

Saputri, S. A., Berliana, I., & Nasrida, M. (2023). Peran Marketplace dalam Meningkatkan Daya Saing UMKM Di Indonesia. Knowledge, 3(1), 69–75. Retrieved January 14, 2024, from https://jurnalp4i.com/index.php/knowledge/article/view/2199

Setiadi, P. (2014). Perhitungan Harga Pokok Produksi dalam Penentuan Harga Jual pada CV. Minahasa Mantap Perkasa. Jurnal Berkala Ilmiah Efisiensi, 14(2). Retrieved from https://ejournal.unsrat.ac.id/index.php/jbie/article/view/4186

Ummah, M., & Lisdiana, N. (2021). Pengembangan UMKM Jamu Tradisional di Desa Sumberagung Kecamatan Klego Kabupaten Boyolali. Sambas, 2(2), 68–71. Retrieved January 14, 2024, from https://www.ejournal.uby.ac.id/index.php/sb/article/view/615

Wijana, H. P., Yani, M. S. A., & Nirmala, P. W. (2024). Pemanfaatan Data Analytics Social Media Instagram Dalam Peningkatan Efektivitas Pemasaran Di Desa Wisata Sayan Ubud Gianyar. Berajah Journal, 4(3), 815–824. Retrieved June 30, 2024, from https://ojs.berajah.com/index.php/go/article/view/367

Published

2026-01-10

How to Cite

Mege, S. R., Windriya, A., & Handayani, S. U. (2026). Improving The Performance of Omah Oveje MSME in Banyuanyar Village, Ampel, Boyolali Regency. GOTAVA Pengabdian Kepada Masyarakat, 3(2), 29–35. https://doi.org/10.59891/jpmgotava.v3i2.33

Issue

Vol. 3 No. 2 (2025): GOTAVA Jurnal Pengadian Kepada Masyarakat

Section

Community Service
Copyright & Licensing

Copyright (c) 2026 Stacia Reviany Mege, Anafil Windriya, Sri Utami Handayani

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.